The ELSC press release earned coverage from three outlets in digital, broadcast and radio formats: KJZZ, a local NPR affiliate, wrote a digital and radio story; Univision AZ, the leading Spanish news media, interviewed a representative on the morning show; and AZ Family, a local media channel that combines CBS 5 and 3TV, produced a broadcast segment.

I was responsible for revising a press release that was drafted by a previous team. I corrected a factual error, chose more impactful client quotes, and edited the content to tell a more compelling story. I also updated the media list and wrote a template for media pitches. After the initial pitch, my team sent media contacts a follow-up email with statistics for National Diabetes Awareness Month. This pitch earned coverage on KJZZ radio and the morning show at Univision Arizona.

My team represented ELSC at Feria de Salud, a health fair for the Latino community hosted by Univision. We encouraged participants to follow ELSC's social media accounts and fill out an interest survey. We also set up a fitness-themed photo booth and raffled off Fitbit's. In addition to tabling at the event, we negotiated a sponsorship package that included paid promotions and TV integrations on Univision. 

I wrote three blog articles for the ELSC website. The first features the story of ELSC's founders. The second shares some Thanksgiving-themed exercises for a "THANKFUL" celebration. The final article shares tips from an ELSC nutritionist for eating healthy during holiday celebrations.